What If Your High Value Customers Were Just a Click Away!

With email marketing and automation, it is not only about bulk-blasting mails. It is about improving targeted messaging to enhance user experience and relevancy. The following stats give you a better idea of the future of email marketing and automation:

• “Triggered email messages get 119% higher click-through rates than "business as usual" messages.” - Epsilon
• “59% of B2B marketers say email is the most effective channel for generating revenue.” - BtoB Magazine 
• “61% of marketing companies plan to increase their email marketing efforts in the next year.” -Experian 
• “More than 50% of respondents said they had not yet realized the value of their investment in marketing automation.” - Genius
• “The adoption of marketing automation technology is expected to increase by 50% by 2015.” - Sirius Decisions 

Marketing Automation helps in maintaining a single point view of all customer interactions across channels.

• You can understand customers’ needs at a detailed level. 
• It aids in implementing ‘real-time’, behavior-driven, trigger based campaigns.
• It helps in anticipating and predicting changing customer needs required in improving satisfaction.
• It enables customized communication.

Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collateral, and tracks website traffic and responses.

However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do!

Let ‘bots’ help you connect relevantly with your customers

Automation is only as good as the strategy that is developed for it

Integrate your database with one of the leading CRM applications, Salesforce.com

Get to know how

Boost ROMI With ‘Bots’!

Still wondering what marketing automation can do for your business?

With Marketing Automation (MA) you can:

• Get the right lead to right rep
• Send the right email at the right time
• Monitor KPI dashboard and custom reporting
• Customize and create flexible sales workflow

Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It not only helps in generating demand and new leads, it monitors website traffic as well. MA creates and delivers email campaigns and other marketing collateral. It also tracks website traffic and email responses. 

It’s not about only implementing a new product; it is about a change in mindset. It helps in maintaining a single point view of all customer interactions across channels. Through nurturing MA helps in educating, informing, surveying and validating customers and also keeps prospects alive, interested and engaged.

B2B Marketing Automation from InfoCheckPoint

Among companies that use marketing automation, it is observed that they have more productive sales processes, source more pipeline from marketing, and experience better revenue attainment that those that do not use marketing automation.

You can also easily integrate your database with CRM applications to implement coherent nurturing strategies and action plans. CRM integrated marketing automation is necessary for organizations to identify, associate, relate and connect with prospective clients as well as existing customers. 

While automation is an effective process, relevancy and personalization are also important to consider. Signup for a trial and get to know what Marketing Automation Can Do For Your Business!!

MA is Not a Process, It is a Mindset!

“18% of B2B organizations use marketing automation platforms; out of which 85% do not believe they are using it to its fullest potential”, according to SiriusDecisions benchmark study.

What organizations need to understand is that, marketing automation (MA) alone does not translate to increase in sales. It will automate sending emails; taking the prospect to the next level is what the sales team needs to do!

Marketing automation is not about only implementing a new product; it is about a change in mindset. Here’s a cheat sheet that will give you insights into what Marketing Automation is, what it is not, the best practices and benefits.

Marketing automation will only be as good as the strategy that is developed for it. So streamline your strategies and utilize automation to boost your existing processes.

With Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com. Implement coherent nurturing strategies and action plans today!