Accelerate Revenues by 781% and Conversion Rates up to 355%!

B2B Database Segmentation…‘Have You’ done it as yet? 

The stats speak for themselves. Based on a study done by Jupiter Research, a segmented list can increase revenues by 781% and conversion rates up to 355%.  

The advantages of segmenting your database include lower costs, opt out risk and increase in targeted communication. Get to communicate with your clients like they wish to connect with you.

So what’s stopping you from segmenting? Don’t know where to begin?

Here’s a quick 6 point checklist. Know what you have done and what you need to do.

‘Have You’ Checklist
	Yes	No
1. Customer Profile
a.     Have you defined you ideal customer profile?	□	□
b.    Have you documented your customers’ primary needs and issues?	□	□
2. Value Map – to determine content requirements
a.     Have you recorded how you provide value to customers that address a unique need or issue?	□	□
b.    Have you tested messages that address a unique need or issue?	□	□
3. Customer Buying Process – to determine priorities for targeting specific  content
a.     Have you documented your customer’s buying process?	□	□
b.    Have you noted information required at each stage?	□	□
c.     Have you identified their preferred medium of information delivery?	□	□
4. Integrated Marketing Communication Plan
a.     Have devised, deployed and implemented a content plan utilizing channels effectively?	□	□
b.    Have you included triggered based messaging based on action or inaction of customer towards communication?	□	□
c.     Have you developed an editorial calendar or process to review, approve, produce and publish content?	□	□
d.    Have you established and implemented a SEO strategy with well defined list of keywords?	□	□
5. Marketing Database
Have you created a centralized location such as a database to capture, monitor and measure key data and performance metrics?	□	□
6. Program Management
Have you developed a program management plan and assigned the responsibility of execution and monitoring of the process?	□	□

Connect with your most potential clients, target your ideal customer profile and predict outcomes of your marketing campaigns. But first organize your database or obtain a segmented database. Ask us how!