W.I.T.F.M (What’s In It For Me) Engagement!

In a busy European station, Coke Zero launched an amazing campaign to engage customers with the recently launched Bond movie theme. Through a soda vending machine, customers were given a chance to win exclusive tickets to the premiere of Skyfall. All they had to do was reach platform 6 in 70 seconds...Bond Style. Live stunts were beautifully executed to give customers the real bond experience! Check out the video.

This B2C example of customer engagement can also be translated into a B2B context. Just because it’s business it doesn't have to be serious. Business customers need not necessarily have a sales spiel or a marketing campaign, it could be a story, a business success story.

Here’s how a business idea, product or service can become viral in a business market space?

• Be authentic or real. Brand identity is the most important aspect and should be maintained for affinity to build.
• Distribute captivating and creative content through online and offline platforms to create the buzz.
• Tell a story, play with emotions (of business needs), make business buyers ask questions or question them.
• Add value by providing them with a space to experience the essence of your brand (as in the example of the video of Coke Zero).

With the festive spirit round the corner, we would like to offer an additional 15% of exclusive data. With our compliments! Signup with us or contact us!

Personalize Your Email Campaigns

Stand out with personalized email Campaigns

In a crowded in-box it pays to be different - to stand out of the crowd. The most effective strategy to stand out in your customer’s in-box is by personalizing your email. But most marketers limit to first-name personalization.

While first-name personalizing is a fine place to start, it's important to go beyond this aspect of personalizing emails.  So, based on the common personalization used by B2B organization, we’ve put together other ideas to personalize your email campaigns.

Splash up your email template

• Add relevant images, graphics, or use familiar brand colors
• Create a custom designs, background images
• Create a template that match with your business

Segmentation

• Divide your lists into homogeneous groups and create different messaging
• Try other fields like, location, company name, loyalty program name to personalize emails 
• Segment by customers preferred channels (Emails, IM, Mobile, Phone, Social Media)

Right Message, Right Person, Right Time

Beyond these strategies, you can use a little clever thinking to personalize your email communication.