The essence of lead generation is not only in ‘generating’ leads, it is in converting leads into sales.
Generating revenue through leads is a far more successful tactic than increasing lead volume. Some of the ways organizations can improve lead generation ROI are through lead validation, scoring, segmentation, follow-up and elimination of poor performing leads.
- Assume your lead volume is 10,000 leads per month
- Reduce this goal to 5,000 leads per month (what!)
- Add an additional ‘Quality Lead’ goal of 500 per month (considering how difficult they are to capture)
- This will eventually translate to your regular lead to customer conversion rate of 1% and quality lead conversion rate of 10%
In this way not only are your revenue targets achieved, you maintain marketing efficiency as well!
Five ways to improve lead generation is by lead validation, lead scoring, segmentation, elimination of poor performing leads and a quick follow-up. If this seems too vague, our whitepaper is the best resource to know more.
Generate quality leads to increase conversions
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