- How relevant are the tactics, techniques and tools used by B2B marketers in the digital world?
- Can traditional perspectives and methods used for decades be adapted to a technology advanced system?
Let us take a look at how Database Marketers have different perspectives and attitude from Digital Marketers
Despite dissimilarities, database and digital marketing need to coexist just as mass media marketing did in the past. What needs to be done is to bring about parity in perspectives. The thread that ties Database Marketers and Digital Marketers is that they are:
- Technology enabled and dependent
- Require customer database to gain insights
- Focus on understanding customers and effectively utilizing that knowledge
To ensure smooth transition and integration, there has to be knowledge transfer from direct marketing companies and marketing service providers to digital marketers and vice-versa. Whether you are a database marketer or a digital marketer embracing differences and integrating the best of both worlds is the way forward.
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