Its marketing trends time!! 2014 and major marketing trends

Hope the new year sees you in good health and spirits. As the year closed upon us, marketing teams around the world did some intense reminiscing. It was a good year for marketing and more so for digital marketing. Trends that we forecast for 2013 did materialize. The year went on with sales being made, relationships built and brands winning at social media.
Now, it is time to look up ahead and see what 2014 has in store. Will it be exciting? Yes of course it will be! lets take a look at what Marketing Profs has put together for us. It is has a bunch of promising numbers and also ways to make a big splash.

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We hope these marketing statistics will paint a very realistic picture of the market for you and you can start planning your digital year in all earnest!

The New Cult of Marketing to the ‘Mass of Niches’

In the world of marketing, there is a drastic shift in mindset from mass marketing to marketing to the ‘mass of niches’. What this means is that, companies are no longer targeting masses in general, they are connecting with a niche group of masses who relate, understand, support and promote their products, services and values.

What You DON’T Need to Do	What You NEED to Do
Is to rollout mass marketing campaigns using a huge database to improve response and click through rates.	Is to identify your niche market and market at a mass scale. Make your ‘mass of niches’ as your target audience.
Is to develop sales oriented pitches	Is to build relationships
Is to create mass advertising campaigns to influence a few group of people.	Is to create a generation of best customers as your representatives.
Is to ‘push’ through outbound marketing.	Is to ‘pull’ through inbound marketing.
Is to limit your marketing strategy to either digital or offline mediums.	Is to holistically use both offline and digital marketing mediums.
Is to consider all customers good. Some of them are more inappropriate than worth.	Is to identify the right customers. Those who are best suited to your organization, objectives, values and business.

Customers have more influence, control and brand affinity than ever before. Companies need to harness this power by connecting with them. 

Wish to know how to connect with your ‘mass of niches’. Ask us how! 

Our segmented databases not only facilitate customize targeted communication, it provides you with insights into who your best and worst customers are!
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“Your worst customer is your best friend. Your best customer is your partner”, Jeff Jarvis, ‘What Would Google Do?

Database Marketing to Digital Marketing - Unplugged!

• How relevant are the tactics, techniques and tools used by B2B marketers in the digital world? 
• Can traditional perspectives and methods used for decades be adapted to a technology advanced system?

Let us take a look at how Database Marketers have different perspectives and attitude from Digital Marketers

Despite dissimilarities, database and digital marketing need to coexist just as mass media marketing did in the past. What needs to be done is to bring about parity in perspectives. The thread that ties Database Marketers and Digital Marketers is that they are:

1. Technology enabled and dependent
2. Require customer database to gain insights
3. Focus on understanding customers and effectively utilizing that knowledge

To ensure smooth transition and integration, there has to be knowledge transfer from direct marketing companies and marketing service providers to digital marketers and vice-versa. Whether you are a database marketer or a digital marketer embracing differences and integrating the best of both worlds is the way forward.

Let your database develop marketing strategies and gain actionable customer segments. Improve customer satisfaction and drive marketing ROI and profits! Get to know more