Give The Right Offer At The Right Time To The Right Person With Database Marketing

Database marketing is about creating data warehouses to develop models based on transaction data and customer behavior, in order to identify communication relevant to different segments. It involves identifying customer segments and designing marketing messages around them. 

It provides the co-relation between data sets and does not provide the cause of behavior.  Database marketing is different from CRM. Customer relationship management is about analyzing customer data to identify the right offer, the right time and the right person for a particular campaign and target audience.

The database marketing process involves:

1. Collecting, Verifying and Storing Customer Information 

• Collecting accurate and relevant information
• Verifying and validating information
• Storing and updating information on a database
• Making the database available to marketers 

2. Converting Data to Business Intelligence

• Analyzing data to gain actionable insights
• Implementing profiling, modeling, scoring and segmentation of profiles

3. Developing Strategies for Behavior Modification (Customers, Prospects and Employees)

With database marketing 

You can develop marketing strategies 

You can gain actionable customer segments

Allow us to maximize your marketing ROI and business growth.

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Database Marketing to Digital Marketing - Unplugged!

• How relevant are the tactics, techniques and tools used by B2B marketers in the digital world? 
• Can traditional perspectives and methods used for decades be adapted to a technology advanced system?

Let us take a look at how Database Marketers have different perspectives and attitude from Digital Marketers

Despite dissimilarities, database and digital marketing need to coexist just as mass media marketing did in the past. What needs to be done is to bring about parity in perspectives. The thread that ties Database Marketers and Digital Marketers is that they are:

1. Technology enabled and dependent
2. Require customer database to gain insights
3. Focus on understanding customers and effectively utilizing that knowledge

To ensure smooth transition and integration, there has to be knowledge transfer from direct marketing companies and marketing service providers to digital marketers and vice-versa. Whether you are a database marketer or a digital marketer embracing differences and integrating the best of both worlds is the way forward.

Let your database develop marketing strategies and gain actionable customer segments. Improve customer satisfaction and drive marketing ROI and profits! Get to know more