Direct Database Marketing to Drive ROI

Do you think that by “doing it all” your “doing it right?”
While we all can develop an email flyer or a Facebook post, marketing goes beyond being a selling at a lemonade stand. A marketing expert or team can be sustainable by increasing sales and business growth.

MARKETING IS NOT ABOUT

• Doing it because you can – it is about doing it because you should. You need to identify what will get you best results. We may all know the basic marketing tactics, however only a specialist would know which one will create impact. Pay attention to professionals, they are where they there are for a reason. 
• Striving to be understood – it is about understanding first. We are not ‘bots’ and neither are our clients. We need to build a relationship and recognize expectations and requirements, in order to get and give what everyone wants. 
• Carbon copying – nobody likes copy cats. In order to engage and attract attention, running a copy cat campaign may not be the best idea. If you do not have the time and resources, get help! A marketing team of experts will be able to understand what you and your clients need and will be able to build a unique campaign that represents your brand personality the best. 
• Making assumptions – just because you build a product or service, does not mean customers will magically appear. It would be a mistake to assume that a good product or service will sell itself. Your marketing plan should revolve around your clients, to include the metrics of who, what, where, how and when to market. 
• Guessing - Marketing is not about “throwing everything against the wall to see what sticks” and neither is it about “throwing darts when blindfolded”.

When developing marketing plans, client expectations not only need to be met they to be exceeded. While we all know this, how many of us tend to over promise to be one above the rest?

And if the adages in this post haven’t driven home the point, thought leader, Seth Godin puts in a beautiful way, “In our rush to get picked or get noticed or build buzz, the instinct is to promise more. Perhaps it pays to promise less instead, to radically change expectations and to reset what it means to deliver on the promise of delight.”

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