“Marketers are Liars” and “Sales Reps Make Too Many Excuses”. When will it end?

The relationship between marketing and sales is a never-ending push and pull of roles, expectations, egos and objectives.

Marketers think sales people are delivery systems of strategy and are concerned mostly about sales targets. Sales people think marketers are support systems for sales and are concerned mostly about marketing campaigns. Marketers think they are strategic players and sales people think they are drivers of business.

What marketers actually need to do is focus on Pre-sales, Lead Generation and Mining Analytics. What sales people actually need to do is Sales, Networking and Building Relationships.

No matter what difference in objectives and expectations of marketing and sales teams, the integrated bottom line should be business impact.

The Info CheckPoint App through Salesforce helps sales teams optimize the prospecting process by targeting high-value opportunities via Salesforce Chatter. It also helps marketers connect with the sales team through a structured process, and gain insights of the ‘customers’ voice’. The App enables prioritizing and organizing prospects, reducing research time, and focusing reps on selling activities – while improving CRM data quality.

So if You Want to

Align Sales and Marketing

And Connect With Your Market

GET THE INFO CHECKPOINT APP

How to target high value customers with the Info CheckPoint Salesforce App

Like to make deals with sales ready leads?

Like to improve your CRM data quality?

Like to gain instant access to high value customers?

With the Info CheckPoint Salesforce.com you can gain instant access to classified and exclusive leads, significant in driving business growth. Here’s why you need the App:

• It replaces old information in your database with current data and helps in keeping your lead database fresh.
• It helps in reducing time and cost spent by sales teams on generating leads and researching for the right prospect, by scoring and organizing leads. 
• It improves quality of lead information by appending incomplete information and adding additional contacts for targeted companies.

You can easily integrate your leads database with the leading CRM application of Salesforce.com, with the Info CheckPoint App.

Contact us to optimize your prospecting process

Download the Info CheckPoint App on Salesforce

Let Sales Teams SELL for a Change!

Get to know why you need the Info CheckPoint App on Salesforce.

Download the Info CheckPoint App on Salesforce from InfoCheckPoint