Personalize with Personality, Make Emails Click Worthy!

59% of B2B marketers say email is the most effective channel in generating revenue, according to BtoB Magazine. Why is email marketing, still a preferred digital marketing tactic by marketers worldwide?

• Because it will be profitable - For every $ spent, email will bring $35.2 and revenues worth $2.5 billion by 2016 - Direct Marketing Association (DMA)
• Because emails are accessed more now through various devices - 98% of adults online use email, 96% of the US market are on mobile phones, 64% send or receive SMS messages, 44% of the US market are now on smart phones, 29% of the US market own a tablet or use an eReader - Forrester Research, The New Email Messaging Mandate, eMarketer, US Digital Media Usage Report, & Pew Internet Report
• Because mobile optimization is the order of the day - 85% of U.S. adults own a mobile phone, 56% of U.S. mobile phone owners access the Internet, more than 50% of them access emails on their phones, 88% of them check emails on their phones daily - The Pew Internet and American Life Project, Knotice

29% of consumer inboxes comprise of e-newsletters and 60% of spam trap hits comprise of marketers - Return Path, EmailIntelligence Report. “Over half of all emails are deleted within 2 seconds without ever being opened” - A USA survey

How do you plan to "Stay Connected, Above All the Noise"?

Personalize with Personality 

Send Emails to Readers than Inboxes 

Remember the R Word - Relevancy

Earn Email Campaign ROI! 

Why EMAIL MARKETING is STILL the Preferred Digital Marketing Tactic from InfoCheckPoint

Characterize your Email Campaigns!

The protagonist in email marketing is of course, The Email!

Focus has to be on messaging, visual appeal and relevancy. They are essential characteristics of a good looking email. The objective of an email campaign is to first capture attention, and then convey the message.

The Perfect HTML Email Prototype

Here are few pointers to ensure your HTML email newsletter is perfect 

1. Who is the email from? 

Ensure your name or your company’s name is evident in the ‘From’ address tab in order to clearly state your identity to your recipient 

2. Whom are you sending to?

The ‘To’address tab should contain the name of the recipient and not just the email id, as this will personalize your message.

3. Make your subject line crisp

Recipients need to know what the mail is about before reading it. The subject line should be direct and not too ‘spammy’, however it should instill interest.

4. What if the recipient cannot view the message?

Provide a link to enable recipients to view the newsletter / message in a separate browser, in case the message is not view able in the email.

5. Always give the choice to opt-out

Provide a one-click option to unsubscribe from receiving mails. By allowing recipients to choose whether they wish to receive messages or not indicates your respect to their privacy and preferences.

6. Show that you care

Ensure you add a link to your Privacy Policies to provide recipients with information about you intend to protect their privacy and utilize their details.

7. Display your credibility

Providing a complete physical address and contact details of your company will add credibility to your email

The Perfect Plain-Text Email Prototype

It may be plain but it has to be pretty too! Don’t make your plain text mail an afterthought. A helpful tip is to use ‘plain text editors’ like Notepad for Windows and TextWrangler for Mac. 

1. The ’60 Character’ Visual Ruler - A good way to keep your message aligned is by adding a “visual ruler”. Most email applications wrap your sentence after around 60 characters. Therefore a trick that you could use is to type a letter 60 times and use that as a reference for a margin.

2. Divide to Capture Attention – Making a plain text email attractive is a challenge. Creating dividers by using ‘visual markers’ or bullet points helps divert attention to important parts of the email. 

3. The ’60 Character’ Hard Return – As email applications usually wrap the message after every 60 characters, typing in a hard return after every 60 characters ensures the formatting stays in place to the maximum extent possible.

4. Type the Complete URL – you cannot rely on email applications to automatically add a clickable link to the URL you add. Ensure the complete link is typed to enable readers to copy and view the website.

Now that these prototypes give you an idea of how to create that perfect email, get a power-packed database to give due credit to the message!

118 Seconds Is All You Have!

In an article on the HBR blog, global celebrity Jeffrey Hayzlett stated that you get only 118 seconds to “grab attention, convey who you are, describe your business and explain what you can offer.”

Your elevator pitch should be conversational, it should be real and it should most definitely make the listener want to know more. An ideal pitch would not be a sales spiel; it would quite literally be like sharing a story with another person in an elevator.

When creating an elevator pitch, you need to focus on:
• What your business offers your customers, rather than what you are selling.
• What customers benefit, rather than how your business can help them.
• Keeping conversations interesting so that your prospects lean in to hear the rest of it.
• How your story is different from others and how it helps prospects.

As thought leader Seth Godin explicitly mentioned, “It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, its a little fractal of the entire story, something real.”

Creating an email campaign, whether it is an elevator pitch or not, compliments communication with prospects through various touch points. Moreover, when combining it with new channels such as social media, the impact of the campaign is twice fold.

And if you are wondering why email marketing is still the preferred marketing channel? Get to know why.

Email Marketing is preferred not because it is the easiest because it works!

3 Ways of Developing Compelling Value Propositions

Clarity  in Email Communication

 We usually tell our customers to provide value proposition in their email communication but often we find that three quarters of email are irrelevant.  So, why is it important to add value proposition in your email marketing campaigns. 

Value Proposition helps you to:

• Boost loyalty from email subscribers
• Increase brand recognition 
• Elicit desired action from email campaign

One thing we keep telling our clients is to set and exceeding subscriber expectations.  Ideally you should start by understanding your subscriber's needs and communicate with ultimate clarity. 

So before you start developing effective value proposition, ask yourself these questions: 

• Do you know the top challenges faced by the customers and ways to resolve?
• What is the value proposition from your product or services 
• Do you target specific buyer personas with relevant content?

Value of value proposition in Your Content

Unique, rich and relevant content plays an important part in creating value proposition to your email subscribers. You can send out newsletters with unique content or share blog posts or create new content that is targeted to the needs and interest of buyers. 

So, while developing any email marketing strategy, make sure you draw your audience and convince them the value of doing business with you. You can also create value by writing quality content, and by using great deal of personalization. With a well designed strategy, your subscribers will grow and stay loyal to your services.